A connected digital growth programme for MINRES Training Institute. Search, Google Business Profile, Google Ads, LinkedIn and content working as one system, built to put your five flagship qualifications in front of the supervisors, managers and SSEs searching for them and turn that attention into real enrolment enquiries, all measured in plain numbers.
Nearly every training decision now starts on a screen. A supervisor weighing up their next ticket, an SSE working out their RS22 pathway, or an HR lead booking a cohort of managers all do the same thing first: they search. What they find decides whether they enquire with MINRES or a competitor. MINRES Training Institute is already winning that moment on its deepest, most specific terms, and has a clear opportunity to own the rest.
The current ranking picture is genuinely strong. MINRES already sits at number one or two for the flagship qualifications, terms like advanced diploma of extractive industries management, RS22 training and certificate IV resources supervision. The gap is everything one rung higher: the broader, higher-intent searches people use before they know a course code (mine manager course, mining supervisor course, mining leadership training) where MINRES sits on page two or three, and the state markets, Sydney, Melbourne and especially Perth, where the satellite classrooms run but MINRES is barely visible. This programme closes both gaps with one connected system, aimed squarely at the enrolments worth the most.
This is a value play, not a volume play. MINRES sits at the top of the training food chain, managers, SSEs and statutory pathways, and is already trusted by Rio Tinto, BHP, Fortescue, Glencore, South32, Boral and Thiess. A single corporate relationship can send ten supervisors, five managers and twenty future leaders through training. The job here is to make MINRES the obvious, first-found answer for every one of those decision-makers.
One agency, every channel, zero compromise. Each pillar below has a Month-1 build, then ongoing work every month after, run by the same in-house team and rolled into one monthly report, so you never have to chase a different supplier for every channel to get one straight answer.
MINRES already ranks at the top for its course codes. The job now is to defend those positions and win the broader, higher-intent terms people search before they know a code, the searches that bring new students who have never heard of MINRES.
MINRES delivers in Brisbane and runs satellite classrooms in Sydney, Melbourne and Perth, but without Google Business Profiles for those locations, the local map searches go to competitors. This is one of the clearest, fastest opportunities in the whole programme.
SEO takes time to climb. Google Ads puts MINRES at the top of the page from launch, capturing the decision-makers with an immediate compliance or enrolment need. We manage the spend like it's our own, focused on real enquiries.
This is high-level training bought by managers, SSEs and HR leaders, exactly the people LinkedIn lets us target by role, industry and employer. It is the right channel for management and supervisor training in a way Facebook and Instagram are not, so the social spend goes where the buyers are.
The site speaks fluent qualification and legislation, but people search in plain language: "how do I become a mine manager?", not "RII60220". This content captures that earlier, higher-volume demand and answers the questions your team already fields by phone every week.
One team. One report. Every channel above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the metrics that show what's working and where your money is going.
Google now answers questions directly at the top of the page, and more buyers are asking tools like ChatGPT "what qualification do I need to become a mine manager?" or "who trains SSEs in Australia?" Getting MINRES named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO, content and Google Business Profile work, so you are building for both at once.
More searches now end without a click, because Google or an AI tool answered the question on the spot. The training providers that get named in those answers are the ones with clear, well-structured content. Getting ahead of this now means MINRES is the name that comes up when someone asks how to become a mine manager or which RTO handles RS22, whether they are on Google or asking an assistant.
No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.
We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.
One one-off setup fee and a single monthly retainer covering the channels in your programme. Where ads are involved, the ad spend is separate and paid directly to the platform, with no markup, so every dollar of it goes to reaching customers.
The bottom line. A one-off $2,950 + GST in Month 1 builds and tracks the whole programme. From Month 2, a single $2,950 + GST monthly retainer covers SEO, Google Business Profile, Google Ads, LinkedIn and content together, with no separate per-channel management surcharge. Advertising spend is on top: a recommended $3,000 + / month across Google Ads and LinkedIn, paid directly by MINRES to the platforms, never invoiced through or marked up by Fresh Digital. MINRES has the trainer capacity to scale, so as the channels prove out, spend can scale with them.
All fees are quoted in Australian Dollars and are exclusive of GST. The one-off setup fee is $2,950 + GST, invoiced in Month 1. The monthly retainer is $2,950 + GST, beginning in Month 2 and invoiced on the same date each month. Recommended advertising spend of around $3,000 + / month across Google Ads and LinkedIn is paid directly by MINRES to the relevant platforms and is not invoiced through, or marked up by, Fresh Digital; the exact split and figure are confirmed before launch. Performance targets are objectives based on current data and are not guarantees. This proposal is valid for 30 days from issue.
Happy with the plan? Enter your name and role and hit accept. That opens a short pre-filled email to Fresh Digital confirming your acceptance, which you send to get Month 1 underway. Prefer to talk it through or adjust the spend first? Just reply to this proposal or call the team on +61 7 3186 2165.